Television Advertising

Do you want to grow your business? How do you reach and influence customers? Reflect on the major events that have occurred during the past 25 years. Television brought those events to you with sight, sound, color, motion and emotion. Most Americans watch television everyday because it's entertaining, informative and user-friendly!

Our Sales and Support staff will work hard for you on many levels to understand your marketing needs, create your message, identify the programs that reach your target audience and evaluate the success of your on-air campaign.

We have many different resources available including Nielsen, Scarborough and CMR data which can help you become more profitable. Our survey and data systems can help you profile a customer, define a geographic market, research your competition, develop a media schedule, effectively place your advertising and create a commercial that speaks directly to your target customer.

In an average week, KTBC FOX 7 reaches over 800,000 different people, and is your connection to tapping into the awesome spending power of Austinites. KTBC FOX 7 is dedicated to working with Austin advertisers, helping them achieve their business goals by increasing overall exposure, building traffic, and moving product from their stores.

With FOX 7, you will have access to some of the most popular programming in Austin, including: EMPIRE, BROOKLYN NINE-NINE, NEW GIRL, BONES, FAMILY GUY, MAJOR LEAGUE BASEBALL, DALLAS COWBOYS FOOTBALL, and THE SIMPSONS.

No commercial? No problem! FOX 7's production unit can affordably produce a commercial that will allow you to take advantage of the power of television. FOX 7 sales representatives will consult with you to develop an advertising schedule to fit your advertising budget, and provide research specific to your company, helping you grow your business.

For more information, please contact our Sales Management Team:

Scott Moore, General Sales Manager
512-495-7785

Carly Gill, Local Sales Manager
512-495-7792

Fox7ADS@FOXTV.COM

Standard Online Advertising

Sizes

  • 728x90
  • 300x250
  • 970x66 (will accommodate 850x30 and 468x60 if need be)
  • 300x600 (will accommodate 300x250 & 160x600 if need be)
  • 320x50
  • The site will display in one of 5 different sizes based on the screen size of the device/breakpoint & orientation being used to view it. The sizes are X-Small (0-640), Small (641-767), Medium (768-1023), Large (1024-1279) & Xtra- Large (1280+).
  • Slideshows – 300x250 ad will show every 3 clicks on an arrow in any direction or on any thumbnail within the gallery.

Acceptable file types

  • 728x90
  • JPG
  • GIF (animated or static)
  • 3rd party javascript or iframe (javascript preferred)

Targeting

  • We can geo-target by City, State, Country, Zip Code, Area Code, or DMA (*** Mobile Web cannot geo-target ***)
  • We can tech-target by Device Type, Operating System, Web Browser or ISP
  • We can target by specific day and/or day-part (by the hour)

Ad behavior/properties

  • File size max 100k
  • Animated ads should not exceed 3 loops / :15 animation
  • Animated ads frame rate should be 12-18 fps
  • All ads that are clicked on should spawn a new window and not take the user away from our website
  • We accept 3rd party tags
  • All 3rd party tags should be sent as a .txt file as an attachment and not in the body of an e-mail
  • Our pages (content) refreshes every 10 minutes, but our ad positions refresh every 2 minutes

Rich Media

  • Expandable panels must have a visible close button (X CLOSE) 100% of the time located within the expanded panel
  • The method in which an expandable opened should also be used to close it. For example, if the ad expanded on click, it should close on click. If it opened on mouse over, it should close on mouse out.
  • Audio on video may not play automatically (must be user initiated)
  • Stop, Mute and Start buttons are required for all ads with audio/video
  • Peelback specs – collapsed is 126x126; expanded is 650x650
  • Expanding ads we build (non 3rd party) will lay-over page, not push down content.
  • Expanding ads we build (non 3rd party) will have the option of expanding on mouse over or click
  • Expanding ads we build (non 3rd party) will have the option of which direction to expand
  • Expanding ads we build (non 3rd party) will auto collapse after 7 seconds
  • Floating ads we build (non 3rd party) will auto collapse after 7 seconds
  • Size of floating ads is variable
    • Pageskins
      • The pageskin consists of two jpg’s; one for the left rail and one for the right. If you want to run the same image in both, that is fine as well.
      • All images should be jpg file type.
      • The jpg’s should be sized to 140x760 each.
    • Expanding Ads
      • 728x90 expands to 728x315
      • 300x250 expands to 600x250
      • 300x600 expands to 600x600
      • 970x66 expands to 970x418
      • 320x50 expands to 320x416

Video

  • We have the ability to serve both pre & mid roll video
  • We can link a pre/post roll video with the 300x250 with a 1:1 ratio.
  • Acceptable file type – MP4; 720p
  • We can track video impressions at 3 points within the video play (beginning, middle, end) but would need 3 separate 1x1 tracking tags for that. These are optional
  • Our video ads are clickable
  • Standard Frames Per Second for video = 30 FPS
  • Video files will be stored in Amazon S3 (Simple Storage Service), only a URL should be sent to FWT as creative, not the video file.
  • “Skip ad” feature will function for video after 5 seconds. This will not work for anyone using a VAST redirect URL
  • Video's will auto-play. After the story plays, it will continue to another story, with a mid-roll ad between them
  • We can target pre-roll vs. mid-roll; ROS will target both
  • We will have the ability to run overlays (a.k.a. lower thirds). The creative for them should be a 728x90 jpg. They can be stand-alone or be tied to the pre-roll of the same video story
  • An impression will be counted at the start of the video (regardless of whether or not it was skipped).

FOX 7 News App Advertising

Sizes

  • 728x90
  • 300x250
  • 320x50
  • Video pre-roll

We recommend using retina display sizes for optimal view on retina devices –

Runs as Ideal size for retina display
Standard phone 320x50 640x100
Standard tablet 728x90 1456x180
Standard tablet 300x250 600x500

Acceptable file types

  • JPG
  • GIF (animated or static)
  • 3rd party javascript or iframe (javascript preferred)

Targeting

  • Cannot target to top/bottom ad on page
  • Can target by OS, device type, location (geo-fencing is available), behavioral, content type, carrier, key word, day part
  • Below are the behaviors we can target:
    • Auto Intenders
    • Business Influencers
    • Business Travelers
    • Entertainment Enthusiasts
    • Fitness Enthusiasts
    • Healthcare Professionals
    • High End Restaurant Goers
    • Home Store Shoppers
    • Luxury Apparel Shoppers
    • Millenials 18-32
    • Moms With Children in HH
    • Outdoor Enthusiasts
    • Personal Investors
    • Pet Owners
    • Sports Enthusiasts
    • Technology Influencers
    • Vacation Travelers

Ad behavior/properties

  • File size limit max 50k
  • Animated gifs should not exceed 3 loops / :15 animation

Video

  • Video runs 400x224 on phones and 640x360 on tablets
  • File size - 5MB max
  • Bit Rate - 400 kbps on WiFi, 150 kbps on cell
  • Frame Rate – 10 on phones, 29.97 on tablet
  • Length - :30 max
  • File type - .MP4, .MOV, WMV
  • Codec – MP4 & H.264

Rich Media

Runs as Ideal size for retina display
Expandable phone 320x50 (collapsed) 640x100
320x480 (expanded) 640x960
Expandable tablet 728x90 (collapsed) 1456x180
724x724 (expanded) 1448x1448
Expandable tablet 300x250 (collapsed) 600x500
724x724 (expanded) 1448x1448
Geo-aware banner 320x50 640x100
top 100x25 should be blank for distance top 200x50 should be blank for distance
Interstitial phone 320x480 640x960
Interstitial tablet 724x724 1448x1448
Splash page phone* 320x480 640x960
Splash page tablet* 724x724 1448x1448
*Splash page is like an interstitial but no click thru and only runs after the loading page
  • Expanding ads are tap to expand and cannot expand automatically. They have up to 3 click thrus on expanded panel
  • All Rich Media takes 2 business days to build, there is no cost

FOX 7 Go App Advertising

  • Video is trafficked through DFP, takes about 4 hours to update on the app
  • MP4 files only; :30 or less
  • Display – 320x50 (all phones), 468x60 (Android tablet), 728x90 (iPad)
  • The pre-roll only runs before the stream along with the display banner ads. The banner ads disappear when the stream starts. During the stream the user sees what is running on air (including commercials).

Get the App Now! Click Here ›

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