"Fargo", one of the most buzzed about and acclaimed shows on television, had a unique way during South by Southwest to promote the release of its first two seasons on home media.
A Waffle Wagon made multiple stops around town and giving out free waffles to promote the show. The waffles were themed and called the gerhardt 'chip off the old block', the butcher's special and the unidentified flying original.
Those who found the Waffle Wagon were asked to tag #FargoWaffleWagon in their posts.
The FX show's second season was set in 1979 and looked at a young Minnesota State Police Officer's investigation into a murder case involving a local crime gang, a major mob syndicate, a small town beautician and her husband. It starred Patrick Wilson, Kirsten Dunst, Jesse Plemons, Ted Danson and Nick Offerman.