On and off the ice the Texas Stars are on a mission to raise awareness about prostate cancer.
The hockey team is teaming up with HealthTronics to take part in the Grow and Give campaign. Players, staff and employees are ditching their razors in hopes of donating money for prostate cancer research.
"I think there are a lot of people who are somehow connected to cancer whether you know someone or have dealt with it. We are all connected in one way or another and for us as a professional sports organization it's important for us to give back," said Brien Rea, the voice of the Texas Stars.
It's a partnership that makes sense according to both groups.
"We offer a treatment called cryotherapy which uses ice inside the prostate to kill cancer cells so who better for us to team up with than the group that likes ice like we do," said Russell Newman, president of HealthTronics.
Grow and Give is supported by ZERO which is a national organization providing education, awareness and support for families faced with prostate cancer.
The team is using social media to engage fans this month.