Barbie releases groundbreaking ad featuring a boy

CHICAGO (FOX 32 News) - Barbie is breaking ground with its latest ad. 

The commercial for "Mocshino Barbie" features a boy for the first time in the company's history. 

Moschino and Barbie recently announced their partnership on the highly anticipated collector Moschino Barbie doll, which comes with an eight-piece ready-to-wear Moschino collection.

In the commercial for the toy, a little boy - who is dressed to the tens - exclaims that the new Barbie "is so fierce!" 

It's the latest in a series of steps to remove gender-based labels (pink aisles & blue aisles) from toy shopping. For example, Target stopped labeling toys as for boys and girls a few weeks ago.

Up Next:


  • Popular

  • Recent

WATCH FOX 7 NEWS LIVE

FOX 7 News streams at the following times (all times Central):


Monday - Friday

4:30 a.m. - 10 a.m.

12 p.m. - 12:30 p.m.

5 p.m. - 6 p.m.

9 p.m. - 10:30 p.m.

Saturday

6 a.m. - 8 a.m.

6 p.m. to 6:30 p.m.

9 p.m. to 10 p.m.

Sunday

6 a.m. - 8 a.m.

5 p.m. to 5:30 p.m.

9 p.m. to 10 p.m.



Schedule subject to change in the event of network sports coverage.

We also stream press conferences and other breaking news coverage from time to time. When we are not in a live newscast, you will see replays of the most recent broadcast.

To enter full screen Mode click the button.

For closed captioning, click on the button while in full screen mode.

Desktop/tablet users: To choose the stream's video quality, click on the button (while in full screen mode) and choose from 432p or 270p.

Mobile users:The video quality default is to your phone's settings.

Please allow time for buffering. If the stream stalls, refresh your browser. Thanks for watching

Stories You May Be Interested In - Includes Advertiser Stories