Choking Hazard Prompts Recall of Popular Stuffed Animal

A popular children’s toy has been recalled due to a choking hazard.

We’ve learned the satin seam on the Build-A-Bear Starbrights Dragon can open and expose the stuffing, which young children can choke on.

How to check if your child’s toy is part of the recall: The tracking label ends with 9333 or 9334 in the United States and 9337 or 9459 for Canada. The label can be found sewn on the backside of the leg.

The company is encouraging guests to immediately return the Starbrights Dragon to a local Build-A-Bear Workshop store to exchange for an available furry friend of their choice.

If a guest does not live near one of their stores, the company is asking consumers to call the product hotline at 1-866-236-5683, email or visit for more information.

There have been no injuries reported in connection to the recall.

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