DeLand store offers free shotgun with jewelry purchase

- How about a 12-gauge shotgun to go along with your diamond necklace?

Look no further than Downtown Goldsmith & Engraving and 2nd Amendment  Firearms in DeLand.  

“I noticed the sign as we went by and I thought wow buy her a diamond get a free 12-gauge shot gun, huh what a deal,” said shopper Cynthia Rodriguez.

The DeLand store which is giving a whole new meaning to the term “shotgun wedding,” luring in customers with a free shotgun with their jewelry purchase. 

“So anything in that particular case you buy it you get a, savage 12 gauge pump action shotgun,” said owner Jesse Czerok.

The free shotgun is worth about $270 dollars and the eligible jewelry purchase range from pearls, diamonds and gem stones from $450 to $4000.  

“This kind of gives the guy, an incentive to purchase a piece of jewelry for his wife, or vice versa we’ve sold a couple of gentlemen’s ring and the wives go the shotgun,” Czerok said.

This is their third year running the promotion, and this year, about 10 customers have already bought-in to the idea.  

“It’s a good way to entice the men into the jewelry store, because usually they see jewelry and they run the other way so if that’s get you in to get the lady her diamond why not,” Rodriguez said.

And if you can’t take advantage of the promotion this Christmas they’re also  offering the same deal on Valentine’s day.

Up Next:

  • Popular

  • Recent


FOX 7 News streams at the following times (all times Central):

Monday - Friday

4:30 a.m. - 10 a.m.

12 p.m. - 12:30 p.m.

5 p.m. - 6 p.m.

9 p.m. - 10:30 p.m.


6 a.m. - 8 a.m.

6 p.m. to 6:30 p.m.

9 p.m. to 10 p.m.


6 a.m. - 8 a.m.

5 p.m. to 5:30 p.m.

9 p.m. to 10 p.m.

Schedule subject to change in the event of network sports coverage.

We also stream press conferences and other breaking news coverage from time to time. When we are not in a live newscast, you will see replays of the most recent broadcast.

To enter full screen Mode click the button.

For closed captioning, click on the button while in full screen mode.

Desktop/tablet users: To choose the stream's video quality, click on the button (while in full screen mode) and choose from 432p or 270p.

Mobile users:The video quality default is to your phone's settings.

Please allow time for buffering. If the stream stalls, refresh your browser. Thanks for watching

Stories You May Be Interested In - Includes Advertiser Stories