President Obama made four stops while in town, among them: The Austin Music Hall.
However, he wasn't given a warm greeting by everyone as University of Texas students protested his immigration policy.
The sound of music wasn't the only thing echoing from the Austin Music Hall.
Before and after the president arrived, UT students voiced their frustrations with Obama's 287(g) immigration policy.
“It allows local police to be able to identify detain undocumented people. This program has caused a lot of deportations and anguish. We are hoping he hears us anyway. We are going to have a whole week of action.” Alonzo Mendoza, protester, said.
Inside that music hall, we heard from attendees, the president has a soft spot for Austin. He talked about the way the city is moving forward with innovation.
“It's just great to have Austin, the entrepreneurship, and really what south by stands for. It’s a collaboration of ideas and a discussion. I think the president represented that today,” Tim Angelillo, attendee, said.
“He was really focusing on voting and how presidents are running in a relay race. They run their face they do the best they can and pass the baton to somebody else,” Sloane Ivy, attendee, said.
Considering this is the first time a sitting president has visited South by Southwest, many stood in a long line, but felt it was well worth the time.
“It's not many opportunities you get to be in the same room as the president. There are probably not a lot more opportunities to be in the same room as the president and a famous rapper,” Brooke Daily, attendee said.
The president ended his trip at a home in Tarrytown.
It's certainly not the first time the president has made a stop in Austin. The charm of the city can't seem to keep him away.
“It was great. Austin is certainly on the map now,” Angelillo said.
The headliner at the concert, aside from the president, was rapper J.Cole. Will.i.am made a cameo as well.