United Airlines offers non-binary gender booking options
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CHICAGO - United Airlines announced it has become the first U.S. airline to offer non-binary gender options throughout booking channels, in addition to providing the option to select title “Mx.”
Customers now have the ability to identify themselves as M (male), F (female), U (undisclosed) or X (unspecified), corresponding with what is on their passports or identification.
"United is determined to lead the industry in LGBT inclusivity, and we are so proud to be the first U.S. airline to offer these inclusive booking options for our customers," said United's Chief Customer Officer Toby Enqvist. "United is excited to share with our customers, whether they identify along the binary of male or female or not, that we are taking the steps to exhibit our care for them while also providing additional employee training to make us even more welcoming for all customers and employees."
In addition, the airline has worked with the Human Rights Campaign and The Trevor Project on employee training initiatives while implementing the new change.
"At the Human Rights Campaign, we believe being acknowledged as the gender you identify with is part of treating everyone with dignity and respect," said Beck Bailey, acting director of the Workplace Equality Program. "By providing non-binary gender selection for ticketing and the gender-inclusive honorific 'Mx' in user profiles, United Airlines is taking an important step forward for non-binary inclusion."
United says they will continue working to build the “world's most inclusive airline.” The changes to the booking process are now currently available.