Sports Office 7-30-2026: Texas Named College Football's Most Valuable Program Again

The Texas Longhorns remain college football's most valuable program. A new valuation ranks Texas as the nation's most valuable college football brand for the second consecutive year, ahead of Ohio State, Notre Dame, Michigan and Georgia. On this edition of The Sports Office, Julian Martinez and Clif Thornton break down why Texas continues to dominate financially, debate the biggest surprises in the rankings, discuss where programs like Miami, USC and Oklahoma fit, and examine what role Arch Manning and the Longhorn brand play in the valuation.