Gerber looking for its next spokesbaby in Instagram photo search
The Gerber logo on Gerber baby food products. (Photo by Mario Tama/Getty Images)
PHOENIX (KSAZ) -- To all the mothers and fathers out there, does your kid have what it takes to be the next spokesbaby for an iconic brand?
Officials with Gerber have launched this year's Photo Search, as they look for their next Spokesbaby. The announcement was made on their verified Instagram account in recent days.
Officials say the entry period will close on October 20, and the photo must be taken within the 30 days prior to the date of the entry. There is also a limit of ten entries per person, according to officials, and people can post the entry on Instagram, using the hashtag #GerberPhotoSearch2018. The Instagram account the photo is posted to, however, needs to be kept public so officials can access the photo.
Earlier in the year, Gerber made headlines when it selected Lucas Warren as its Spokesbaby. Warren, then 18-months-old, is the first winner of the Gerber Baby Photo Search to have Down Syndrome. In a report by FOX 10's Matt Rodewald, parents whose children have Down Syndrome said they were thrilled about the progress being made in the industry, on this issue.