HOUSTON (FOX 26) - AT&T has signed an exclusive multi-year deal featuring performances and content with GRAMMY® award-winning musician and producer Taylor Swift. As part of the deal, Swift will be the headlining performer for the DIRECTV Super Saturday Night event in Houston on Saturday, Feb. 4, the night before Super Bowl LI.
Taylor Swift, the only woman in GRAMMY® history to ever win Album of the Year twice, will entertain fans at a custom-made 64,000 square foot venue in Houston created specifically for this event. Fans will have access to tickets through a series of exclusive AT&T promotions and campaigns.
“We’re thrilled to reach a deal to bring Taylor and her unique talents to her fans and our customers in new and exclusive ways,” said John Stankey, chief executive officer of AT&T Entertainment Group. “And we’ve thrilled attendees during the Big Game weekend for the last 11 years with A-list parties and the hottest performing music artists around, so 2017 will be our very best. We’re excited to get event tickets into the hands of Taylor’s fans and exclusive content from the event to our customers and celebrate the combination of one of the world’s biggest artists with one of the world’s biggest sporting events.”