Conservation center giving people a chance to name a cockroach after their ex

NEAR FAIRSEAT, United Kingdom (FOX 10) -- Just in time for Valentine's Day, a conservation center in the United Kingdom is giving people a chance to name a cockroach after their ex.

According to the Hemsley Conservation Centre, its "Name a Cockroach Programme" offers people who don't quite require revenge another way to feel better about getting back at their ex.

"The HCC is offering the chance to name a cockroach in honor of your worthless ex-“someone” on this special holiday of love," read the website. The group says they are highlighting cockroaches as a way to raise money for projects at the zoo.

Each adoption costs 1.50 British Pound, which, as of Monday night, converts to 1.97 U.S. Dollars. The group will provide a certificate for the naming, but the cockroach's name will not appear on the certificate itself ("We don't want to fuel a fire," the group says). The certificate does, however, come with a message box, should the need arise.

On its website, the Hemsley Conservation Centre describes itself as a small zoo and wildlife center that offers its visitors a chance to see some of the world's most endangered and least understood species.

Name a Cockroach this Valentine's

FOX 10 reported on this story from Phoenix.