SXSW command center pulling double duty this rainy weekend

SXSW command center pulling double duty this rainy weekend

Thousands of tourists and torrential rains could be a recipe for disaster in Austin. City officials are bracing for the worst.

Thousands of tourists and torrential rains could be a recipe for disaster in Austin. City officials are bracing for the worst.

Fans, city prepare for wet SXSW weekend

Fans, city prepare for wet SXSW weekend

Long lines wrapped around venues Friday morning well before the wet weather rolled into Central Texas.

Long lines wrapped around venues Friday morning well before the wet weather rolled into Central Texas.

SXSW Day Parties

SXSW Day Parties

The music never stops at SXSW. We snapped pictures at some of the day parties throughout Downtown Austin featuring bands from all over the globe representing any kind of music genre.

The music never stops at SXSW. We snapped pictures at some of the day parties throughout Downtown Austin featuring bands from all over the globe representing any kind of music genre.

ISLAND LIFE SXSW

ISLAND LIFE SXSW

Island Records got a new kind of party started with the formal launch of ISLAND LIFE at this year's SXSW Music Festival.

Island Records got a new kind of party started with the formal launch of ISLAND LIFE at this year's SXSW Music Festival.

The Original Artwork of Norman Collins

The Original Artwork of Norman Collins

During South by Southwest, everyone will get a chance to see the debut of an exhibit of original tattoo artwork by the "Godfather of the American Tattoo".

During South by Southwest, everyone will get a chance to see the debut of an exhibit of original tattoo artwork by the "Godfather of the American Tattoo".

Austin code officials checking permits at SXSW

Austin code officials checking permits at SXSW

While you're enjoying the music at SXSW, a team of police, fire fighters and code enforcement officers are inspecting the venues to make sure you're safe.

While you're enjoying the music at SXSW, a team of police, fire fighters and code enforcement officers are inspecting the venues to make sure you're safe.

Travis High School Band marches through SXSW for music education

Travis High School Band marches through SXSW for music education

It was an unexpected sight in the middle of SXSW...a high school marching band. But when you think about it, it makes perfect sense.

It was an unexpected sight in the middle of SXSW...a high school marching band. But when you think about it, it makes perfect sense.

The Ting Tings perform at SXSW

The Ting Tings perform at SXSW

The sound of the bottom floor of the Austin Convention Center is all business as lanyard wearing festival goers contemplate their plans for the day but on the fourth floor, it was a full on party.

The sound of the bottom floor of the Austin Convention Center is all business as lanyard wearing festival goers contemplate their plans for the day but on the fourth floor, it was a full on party.

Who are you at SXSW?

Who are you at SXSW?

How do you fit in to the yearly festival that is SXSW? Are you all business or are you here for the fun? Take this quiz and find out who you are at SXSW.

How do you fit in to the yearly festival that is SXSW? Are you all business or are you here for the fun? Take this quiz and find out who you are at SXSW.

Music in the Morning: Sol Driven Train

Music in the Morning: Sol Driven Train

The group talks about its SXSW shows, its new album and performs.

The group talks about its SXSW shows, its new album and performs.

Escape the Cold Experience at SXSW

Escape the Cold Experience at SXSW

Inspired by the National Geographic Channel's hit series “Life Below Zero”, the Escape the Cold Experience is designed to let people see what it's like to live off the grid in Alaska in the Arctic cold.

Inspired by the National Geographic Channel's hit series “Life Below Zero”, the Escape the Cold Experience is designed to let people see what it's like to live off the grid in Alaska in the Arctic cold.

"Petting Zoo"

"Petting Zoo"

“Petting Zoo” is the story of youth, love and teen pregnancy and is based on director Micah Magee's experiences in San Antonio.

“Petting Zoo” is the story of youth, love and teen pregnancy and is based on director Micah Magee's experiences in San Antonio.

"Sweaty Betty"

"Sweaty Betty"

Co-directors Joe Frank and Zackary Reed talk about their film that takes a look at two stories of big dreams in Washington, D.C.

Co-directors Joe Frank and Zackary Reed talk about their film that takes a look at two stories of big dreams in Washington, D.C.

APD to begin SXSW "No Refusal" initiative tonight

APD to begin SXSW "No Refusal" initiative tonight

As the music portion of South by Southwest kicks in to high gear, Austin police are making sure no one gets hurt.

As the music portion of South by Southwest kicks in to high gear, Austin police are making sure no one gets hurt.

Capital Metro works to accommodate tens of thousands of passengers for festival

Capital Metro works to accommodate tens of thousands of passengers for festival

As tens of thousands of people descend on Austin for South by Southwest this week, say hello to more traffic congestion and crowded buses and trains.

As tens of thousands of people descend on Austin for South by Southwest this week, say hello to more traffic congestion and crowded buses and trains.

APD to hold no-refusal initiative during SXSW

APD to hold no-refusal initiative during SXSW

For the first time, Austin police will hold a no refusal initiative aimed at the SXSW crowd. It starts Thursday night.

For the first time, Austin police will hold a no refusal initiative aimed at the SXSW crowd. It starts Thursday night.