AT&T to raise prices on retired 'unlimited' plans

FILE - An AT&T logo is displayed on a smartphone. (Photo Illustration by Omar Marques/SOPA Images/LightRocket via Getty Images)

AT&T is increasing prices for customers on retired "unlimited" data plans. 

The telecommunications giant noted the change on its website, which states that customers with a single line of service will see their bill go up by $10. Those with multiple lines of service will get a $20 increase, which AT&T clarified is "the total monthly increase, not per line increase." 

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Customers will first see the price change starting with their August 2024 bill, AT&T said.

The silver lining to paying more per month is that customers will get "added high-speed data and hotspot data," as well as keep their existing unlimited talk, text and data benefits, the company noted. 

The billing increase will impact those on AT&T Unlimited Choice, Choice II, Choice Enhanced, Unlimited &More, and Unlimited Value plans, which will now include 75 GB of high-speed data and 30 GB of hotspot data.

Customers on AT&T Unlimited Plus, Plus Enhanced, Unlimited &More Premium, and AT&T Unlimited (with TV) plans will also see the price increase and now receive 100 GB of high-speed data and 60 GB of hotspot data.

AT&T said the increased monthly bills "will allow us to provide additional benefits to your plan and continue to deliver the great wireless service you expect."

AT&T customers may be able to find a better monthly price by switching to one of the company’s current "unlimited" plans, which range from about $66 to $86 for a single line before taxes and fees, according to Ars Technica, a site offering news and reviews of technology trends.

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T-Mobile announced in May that it was similarly increasing monthly bills for customers on some of its older plans. The company noted on its website that "for the first time in nearly a decade, in response to rising costs and inflation, we’re making small adjustments to some of our oldest rate plan prices." 

Voice lines increased by $5.00 per line per month, and plans for connected devices – such as cellular-connected watches or tablets – went up by $2 per line per month, according to T-Mobile. 

This story was reported from Cincinnati.