Chipotle offering one-hour BOGO on Friday the 13th for fans 'Tatted Like a Chipotle Bag'

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On Friday, March 13, the "Tatted Like a Chipotle Bag" BOGO offer returns at all Chipotle restaurants in the U.S. and Canada from 3 - 4 p.m. local time for tattooed guests. (Chipotle )

For tattoo artists, Friday the 13th is considered a tattoo holiday with shops offering small flash designs at discounted prices.  Chipotle is joining the celebration on Friday with a special one-hour BOGO for tattooed guests.

Dig deeper:

The special Buy-One-Get-One (BOGO) promotion draws its inspiration from popular memes about people being "tatted like a Chipotle bag."  Guests with a tattoo — permanent ink, a temporary tattoo, or a drawn-on design — 4 are invited to show up at participating Chipotle restaurants in the U.S. and Canada from 3 to 4 p.m. local time and unlock the BOGO special.

Tatted Like a Chipotle Bag history

Musician Adam Levine of Maroon 5 performing during halftime show of Super Bowl LIII at Mercedes-Benz Stadium. in Atlanta, Feb. 3, 2019. (Photo by David E. Klutho /Sports Illustrated via Getty Images)

The backstory:

Chipotle says the phrase "tatted like a Chipotle bag" started on Feb, 3, 2019 during the Super Bowl LIII halftime show in Atlanta, Georgia, when Maroon 5 singer Adam Levine went shirtless while singing "Moves Like Jagger".  Social media posts compared his tattoo artwork to the artwork on Chipotle's to-go bags and even posted images of their own Chipotle inspired tattoo.

What they're saying:

"What started as an internet meme became a real-world expression of fandom for our brand," said Stephanie Perdue, Interim Chief Marketing Officer.  "Bringing this promotion back for Friday the 13th further establishes our connection with the tattoo community."

What you can do:

Chipotle says the BOGO promotion is limited to five free menu items subject to availability and each free item requires purchase of an entrée item of equal or greater value and may be collected only by a tattoo-wearing customer.