FRAMINGHAM, Mass. (FOX 29) - The wait is over – Marshalls is going to open for business online.
According to Business Insider, Ernie Herrman, CEO of The TJX Companies, the parent company of Marshalls, as well as TJ Maxx and Home Goods, made the announcement to investors Wednesday.
The plan is to create an online shopping experience the consumer can’t get at any store and vice-versa. There will be items that will only be available at physical stores and items shoppers can only get online, Herrman explained.
“We look at it as complementary,” Herrman stated.
TJ Maxx also offers different items online versus what they carry in stores. TJ Maxx launched their online presence in 2013.
“We have learned a lot from TJMaxx.com,” Herrman said. He explained TJMaxx.com brought more customers out to physical stores based on the customer’s knowledge of in-store specials through online campaigns.
Marshalls online launch is slated for sometime in 2019. No date has been set.