Pedialyte targets hungover adult market with flavored water drink
Pedialyte is now targeting adults with a new fizzy beverage. Dec. 20, 2018.
(KTVU) - Your favorite hangover remedy now comes in a convenient powder pack and it’s actually designed for adults. If you've had a too much fun at holiday parties this year, Pedialyte says they’ve got you covered.
The popular children's drink is now targeting adults with a flavored fizzy version called Sparkling Rush. It's a medical grade fizzy drink with levels of electrolytes and carbohydrates that are optimal for replenishing your body if you lose more water than you take in. All you do is add the powder to water and 10 seconds later it's ready to drink.
The move allows Abbott, the makers of the hydration beverage, to continue to monopolize on the Pedialyte buzz. The new product was inspired by social media posts from adults who used the products to help nurse a hangover, according to USA Today.
Pedialyte, which was launched in 1966 as one of the first readily-available dehydration solutions, works to restore mineral loss in children who are sick and now it will go up against Gatorade and PowerAde for adults. Pedialyte contains less sugar and more electrolytes than the average sports drink.
"There's a reason so many turn to Pedialyte when they need help hydrating – it works," said Jennifer Williams, MPH, Research Scientist at Abbott who specializes in hydration. “And now our Pedialyte Sparkling Rush powder offers a new, on-the-go option for those who love some bubble in their beverages."
Proper hydration can improve brain function and energy levels, in addition to making you feel better and helping to maximize physical performance. Pedialyte saw double-digit growth during the flu season last year - with kids and adults.
Dehydration is not the primary cause of hangovers, and Pedialyte isn't claiming to have a hangover cure, but alcohol is a diuretic and the symptoms of dehydration -- which Pedialyte can alleviate -- are not at all pleasant.