AUSTIN, Texas - The Texas Longhorns will be cracking down on counterfeiters this weekend.
Texas Athletics officials are working with local law enforcement to address the potential sale of counterfeit and unlicensed merchandise around the stadium as the team prepares for their matchup against the LSU Tigers and a visit by ESPN College GameDay.
The Texas Trademark Licensing staff will work with local investigators to patrol the campus and areas surrounding Darrell K Royal-Texas Memorial Stadium in search of counterfeiters selling "knock-off" Texas merchandise, according to a release.
Texas officials want to protect fans from purchasing unlicensed merchandise, which they say is often of inferior quality and counter to University policies.
Fans are advised to look for the following to check that the merchandise is legitimate before purchase:
- All officially licensed merchandise should display the "Officially Licensed Collegiate Product" hologram somewhere on the product or hangtag.
- All merchandise should have the appropriate trademark designations next to a specific name or design.
- The merchandise should depict Texas logos and trademarks "in a tasteful manner."
- The tags should be intact. A torn or missing tag is evidence of a second-hand item, one that probably would not meet the stringent quality standards put in place by Texas' trademark licensing program.
- All merchandise should bear the name of the manufacturer somewhere on it, either in the form of a hangtag, a neck label or screen-printed directly on the garment.
Counterfeit merchandise is subject to seizure per state and federal laws.