AUSTIN, Texas (FOX 7 Austin) - Be Safe. Drive Smart. is a year-long public education and awareness effort aimed at saving lives and reducing crashes. The umbrella campaign covers all aspects of safe driving with a special focus on traffic safety in the state's energy sectors, in work zones and along the I-35 corridor. TxDOT's goal is to make drivers aware of their own unsafe driving habits. How a driver behaves and reacts behind the wheel can be the difference between a safe journey and a deadly crash.