Sports Illustrated Swimsuit Issue will feature its first plus-sized model

Photo courtesy: Swimsuits for All

The new Sports Illustrated Swimsuit Issue will make history when it hits newsstands February 9th.

The magazine will contain its first ad featuring a plus-sized model.

Ashley Graham will be the focus of an ad for the new campaign by Swimsuits for All, a plus-size bathing suit retailer. The campaign, #CurvesinBikinis, aims to celebrate the beginnings of the "curvy girl era" and help woman of any size feel confident in swim wear.

In the issue, 27-year-old Graham wears a black string bikini. Graham is a size 14 and has been very vocal about the need for society and the media to embrace curvy figures.

This article originally appeared on FOX News.