South by Southwest begins this week - celebrating the convergence of interactive, film and music industries. With so much stuff going on, it can be a little overwhelming.
A pair of Austinites created an app to make planning a little easier.
It's called SceneCheck and it lists all the best parties, concerts and events throughout the city.
It's now available for download on the Apple App Store.
SceneCheck Co-Founders Carlos Del Rio and Andrew Theis explained how it works.