Ready for Rihanna to take over your underwear drawer?
Following her smash-hit foray into cosmetics, the singer and style icon is officially launching a line of lingerie, called Savage x Fenty. On Friday, Rihanna, 30, shared the news on Twitter, along with a brief video featuring blink-and-you’ll-miss-’em shots of a pink bra.
Standalone social media accounts for the new brand popped up earlier this week, and shared similarly cryptic glimpses at a white T-shirt, bra and black lingerie set. And on Savage x Fenty’s current Instagram story, Rihanna poses in a scallop-trimmed bra from the collection.
In March, WWD reported that Rihanna was working with TechStyle Fashion Group — the parent company of Fabletics, JustFab and ShoeDazzle — on a yet-to-be-named intimates collection. Considering the group’s history of linking with celebrities (Kate Hudson for Fabletics, Kim Kardashian for ShoeDazzle), the partnership makes plenty of sense. And since TechStyle brands are known for their accessible pricing (JustFab shoes cost $39.95 per pair, while Fabletics’ workout outfits are $49.95), Savage x Fenty will likely follow suit.
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