H-E-B opens new store in South Austin

H-E-B is officially opening its newest store in South Austin on Wednesday. 


The highly anticipated Oaks at Slaughter H-E-B on S Congress Ave, near the corner of Slaughter Lane and I-35 in South Austin, will open on June 10. H-E-B says this nearly 130,000-square-foot store will provide customers with unsurpassed service along with a wide variety of fresh foods and quality products at everyday low prices.


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This location is part of more than $200 million in H-E-B projects in South Austin. Filled with some of the most modern amenities, innovations and features H-E-B offers, the store will offer H-E-B Curbside and Home Delivery services, a large pharmacy with drive-thru lanes, and boast the city's first True Texas BBQ with a drive-thru, indoor and outdoor seating and the company's first indoor children's playground area, according to the company.

RELATED: H-E-B dethrones Trader Joe’s as Top U.S. Grocery Retailer, study says

Other amenities include 

  • A wide selection of organic foods and expansive Healthy Living department
  • Blooms floral area
  • expanded beer and wine department
  • Cheese Shop
  • bakery with Tortilleria
  • full-service meat market and seafood counter
  • Sushiya with Poke options
  • large Dinner Tonight selection with Meal Simple offerings, fresh sushi and Cooking Connection demos and Texas Backyard, offering products for grilling, gardening and outdoor entertaining.  
  • Ample self-checkout area with self-checkout options

H-E-B says the location's modern design is accented by a colorful facade and canopy of windows that allows large amounts of natural light to flow throughout the building. To protect the existing landscape and embrace the natural surroundings, H-E-B says the company saved and relocated native trees and several decades-old Heritage Oak trees throughout the property.

RELATED: H-E-B making record $200M investment in South Austin stores in 2020

In celebration of this grand opening, H-E-B says it has made commitments totaling nearly $70,000 to local nonprofit organizations and surrounding schools. H-E-B donated $50,000 to Treefolks for a new watering truck to support tree planting and restoration projects across Central Texas. River City Youth Foundation will receive $3,000 in support to help with youth programming surrounding wellness, college and career readiness. Nearby schools - Akins High School, Paredes Middle School, and Blazier, Casey, Kocurek, and Williams elementary schools - will receive $15,000 in gift cards to support back-to-school efforts.

Additionally, the company donated $20,000 to the Central Texas Food Bank to support the creation of food boxes, which will be delivered through the MetroAccess service, coordinated by Capital Metro Transportation Authority and distributed at drive-thru mobile food pantries across Central Texas.

RELATED: H-E-B creates $1 million fund to address racial inequities and injustice

H-E-B also donated some of the first meals cooked at True Texas BBQ to over 80 Central Texas Food Bank staff members.